We can begin by explaining what the shop is to us. The shop firstly, is a family to us. Owners have grown up in the midtown Toronto district same as the Paradise Reef founders. It something that seems to grow in the kids who grow up in the area. HUNGER! Midtown Closet is a location to find some of the best people in the shoe, apparel, music, and event game. Sit back and listen, not only will you have an event to go to within a week but you'll begin to understand the rooting value of some of their clothing and the growing rap culture of Toronto. Knowledge is powerful, and these guys have it. If you haven't passed by, your missing out on a possibly life changing moment. Instead hunting for pieces online, 9/10 times you'll walk into their store and it'll be right there sitting in front of you, ready to be put on. Us at the Paradise Reef have had clothing at the shop from our Summer 16' exclusive collection which did fairly well and we continue to release exclusive pieces to cater our customer and Midtown's needs. Before you read our detailed interview and Q&A from the gentlemen at Midtown, memorize this address, instagram, and website below so you can swing by to find out for yourself what all the hype is about at Midtown Closet.
So what is the Midtown Closet?
Midtown Closet is a collaborative venture to create the midtown areas first and torontos best Vintage/Consignment store with vocal recording booth. Long time friends Nick and Fabian have a knowledge and passion for sneakers, Clothing, and music culture in Toronto, but realized the lack of access to those inspirations in the city. As well both partners have a grass roots connection to the neighbourhood being born and raised in the midtown area. These aspects of the urban lifestyle, direct connection to the area and music have a perfect marriage going by the name of "Midtown Closet".
Fabian "Digga" Fazari
Fabian has extensive knowledge of sneaker history, Vintage Collections and hype gear. Fabian has been involved in the sneaker community since he was 16 years old giving him 10 years of experience in the field of Buy/Sell/Trade. His mission is to finally have his neighbour \hood in the lime light for fashion and to be the catalyst for drastic change in the midtown area.
Nick "Bunlo" Acosta
Nick has been recording since he has been 18 years old. Both partners truly established their relationship in Nicks home studio which inspired the name Midtown Closet because the first studio the partners met at was in a basement apartment and the booth was in a Closet. His great passion for creating amazing music and knowledge of local hip hop artist make the environment unique to any other studio you will find in the city. The Modo of the Studio is "For Artists, By Artist" to help create a comfortable space for musicians to create their Art.
What made you start midtown closet? Has it been something you pictured yourself doing for a long time?
Both partners being from the area knew that they wanted to stay close to their roots, and the shopping content in the area is scarce for the younger demographic. This evident void helped give us the courage to create midtown closet. Both partners have been working in thier field for a while but the venture of MidtownCloset Came up organically with no real background plan we just did it.
What is the overall image you are trying to portray?
This shop is a creation of the full embodiment of the urban lifestyle from the clothing style to the music to the overall vibe. the image speaks for its self and it is hard t explain because nothing like this has been done in our city to this capacity. there are many shops where inspiration is pulled from but the vibe and style here is unique
Where do you see the business in 5 years?
In the next 5 years we hope to have expanded into different locations through canada and the states. Also hope to have our own independent label to showcase our artists talent weather it be music, graf, videography, etc...
What is your Goal with the studio and the remainder of the shop?
Through the studio we will have a collection of artist with the need to have their music heard but, limited local entities that showcase toronto talent. we hope to fill this void using the space downstairs for the Midtown Podcast where we will interview local artist about their music, the culture and current events.
What is one of the hardest challenges you have had to overcome since you have been open?
The hardest thing would have to be location being that we are not located downtown or near any busy intersections. that being said since we are from the area we do serve a fair share of clientele but, we want the rest of our city to experience the real midtown vibe in the neighbourhood that inspired the name.
What business or business owners do you look to for inspiration?
The two that stand out the most are "F as in frank" and "Community 54" because of the impact they have had in their communities while still seeing major success within the culture. As a kids i remember looking at the f as in frank website for the best snapbacks and vintage streetwear inspiring majority of my fashion interests and love for the DIG. Community 54 was the first store i can remember throwing the most insane parties with the most influential young artists at the time. The clash of Vintage fashion, Hip Hop, and progression of the culture is how midtown was born having these two shops as major inspiration.
To conclude the article we have some photos of our latest merch in store.